Communications strategy
Narrative, priority messages, audiences, editorial territories and opportunity calendar.
Service by market
We shape clear narratives and connect them with the media, audiences and moments that can make them matter.
Market
Querétaro, Mexico
Time zone
Central Mexico time (UTC−6)
Working language
Spanish
Operating mode
Own office and in-person sessions in Querétaro, alongside continuous remote work.
Local context
Querétaro is our second operating base. We work with Bajío-based companies that want close, hands-on support without giving up national execution standards.
It is a market with a strong industrial, technology, real-estate and professional-services presence, plus a local media and business community that behaves differently from Mexico City. That difference shapes how we plan narrative, channels and relationships.
Own office and in-person sessions in Querétaro, alongside continuous remote work.

We don't publish rates: every scope is quoted against objectives, deliverables and duration.
Approach
Visibility alone does not build reputation. We begin with business priorities, then define a distinctive narrative, editorial agenda and media relations strategy designed to create context, credibility and momentum.
Corporate communications, executive positioning, press, creators and issues management work under one strategic direction. Every action supports a central story and is measured by the quality of conversation it creates.
Narrative, priority messages, audiences, editorial territories and opportunity calendar.
Mapping, outreach and follow-up with relevant journalists, editors and opinion leaders across Mexico.
Executive positioning, messaging documents, media training and institutional communications.
Protocols, monitoring, response scenarios and counsel for sensitive situations.
Profile selection, briefing, coordination and digital amplification built on genuine relevance.
Coverage quality, message pull-through, sentiment, reach and actionable learning.
Process
We understand the business, context, risks, audiences and current conversation.
We build the narrative, messages, spokespeople and editorial plan.
We engage media, opinion leaders and creators with relevant stories.
We monitor, respond and turn each moment into lasting reputation.
Coverage
Geographic reference points. Actual operation is defined per project.
FAQ
Yes. We build focused programs for announcements and launches, as well as ongoing positioning and media relations programs.
Yes. We prepare messages, interview scenarios, difficult questions and practical sessions tailored to each spokesperson.
Yes. We develop preventive protocols and can support assessment, response and follow-up during sensitive situations.
This service in other markets
Tell us the challenge and we'll share scope, timing and how we would run it.