Communications strategy
Narrative, priority messages, audiences, editorial territories and opportunity calendar.
Service by market
Public Relations & Communications in Spain
We shape clear narratives and connect them with the media, audiences and moments that can make them matter.
Market
Spain
Time zone
Central European Time (UTC+1 / UTC+2 in summer)
Working language
Spanish (Spain) and English
Operating mode
Remote operation from Mexico for Spain, with meetings in your time zone and travel when a project requires it.
Local context
How we work with Spain
We work with Spanish companies remotely from Mexico, with availability in Central European Time and occasional travel when a project justifies it.
Spain is not a single market: Madrid, Barcelona, Valencia, Bilbao and Seville each have their own dynamics, media and communities. We plan by city and channel instead of replicating one campaign everywhere.
Remote operation from Mexico for Spain, with meetings in your time zone and travel when a project requires it.
We don't publish rates: every scope is quoted against objectives, deliverables and duration.
Approach
Public Relations & Communications: how we approach it
Visibility alone does not build reputation. We begin with business priorities, then define a distinctive narrative, editorial agenda and media relations strategy designed to create context, credibility and momentum.
Corporate communications, executive positioning, press, creators and issues management work under one strategic direction. Every action supports a central story and is measured by the quality of conversation it creates.
Service deliverables
Media relations
Mapping, outreach and follow-up with relevant journalists, editors and opinion leaders across Mexico.
Corporate communications
Executive positioning, messaging documents, media training and institutional communications.
Reputation & issues
Protocols, monitoring, response scenarios and counsel for sensitive situations.
Creator amplification
Profile selection, briefing, coordination and digital amplification built on genuine relevance.
Impact measurement
Coverage quality, message pull-through, sentiment, reach and actionable learning.
Process
How a project moves forward
01
Listen
We understand the business, context, risks, audiences and current conversation.
02
Define
We build the narrative, messages, spokespeople and editorial plan.
03
Connect
We engage media, opinion leaders and creators with relevant stories.
04
Sustain
We monitor, respond and turn each moment into lasting reputation.
Coverage
Areas we typically cover in Spain
Madrid
Barcelona
Valencia
Bilbao
Seville
Málaga
Geographic reference points. Actual operation is defined per project.
FAQ
What clients usually ask
Do you handle both launches and ongoing communications?
Yes. We build focused programs for announcements and launches, as well as ongoing positioning and media relations programs.
Is media training included?
Yes. We prepare messages, interview scenarios, difficult questions and practical sessions tailored to each spokesperson.
Do you provide crisis communications support?
Yes. We develop preventive protocols and can support assessment, response and follow-up during sensitive situations.
This service in other markets
Public Relations & Communications in other markets
Tell us the challenge and we'll share scope, timing and how we would run it.