Communications strategy
Narrative, priority messages, audiences, editorial territories and opportunity calendar.
Service by market
Public Relations & Communications in United States
We shape clear narratives and connect them with the media, audiences and moments that can make them matter.
Market
United States
Time zone
Meeting times agreed for each project
Working language
Spanish and English; other languages subject to the agreed scope
Operating mode
Coordination from Mexico for projects in United States. Scope and working arrangements are agreed for each project.
Local context
How we work with United States
We develop projects for United States, bringing strategy, creative and technology together around each brand’s goals, audiences and channels.
Coordination, deliverables and production requirements are agreed for each project. Coverage does not imply a local office or on-site availability.
Coordination from Mexico for projects in United States. Scope and working arrangements are agreed for each project.
We don't publish rates: every scope is quoted against objectives, deliverables and duration.
Approach
Public Relations & Communications: how we approach it
Visibility alone does not build reputation. We begin with business priorities, then define a distinctive narrative, editorial agenda and media relations strategy designed to create context, credibility and momentum.
Corporate communications, executive positioning, press, creators and issues management work under one strategic direction. Every action supports a central story and is measured by the quality of conversation it creates.
Service deliverables
Media relations
Mapping, outreach and follow-up with relevant journalists, editors and opinion leaders across Mexico.
Corporate communications
Executive positioning, messaging documents, media training and institutional communications.
Reputation & issues
Protocols, monitoring, response scenarios and counsel for sensitive situations.
Creator amplification
Profile selection, briefing, coordination and digital amplification built on genuine relevance.
Impact measurement
Coverage quality, message pull-through, sentiment, reach and actionable learning.
Process
How a project moves forward
01
Listen
We understand the business, context, risks, audiences and current conversation.
02
Define
We build the narrative, messages, spokespeople and editorial plan.
03
Connect
We engage media, opinion leaders and creators with relevant stories.
04
Sustain
We monitor, respond and turn each moment into lasting reputation.
Coverage
Connections for your project in United States
Mexico
Spain
Portugal
Brazil
United States
Latin America
Scope and coordination are agreed for each project.
FAQ
What clients usually ask
Do you handle both launches and ongoing communications?
Yes. We build focused programs for announcements and launches, as well as ongoing positioning and media relations programs.
Is media training included?
Yes. We prepare messages, interview scenarios, difficult questions and practical sessions tailored to each spokesperson.
Do you provide crisis communications support?
Yes. We develop preventive protocols and can support assessment, response and follow-up during sensitive situations.
This service in other markets
Public Relations & Communications in other markets
Tell us the challenge and we'll share scope, timing and how we would run it.